2009-Feb-9 - SEO Skills |
Rule 1: Choose to build your SEO skills based upon accurate information.
This may sound very easy, but just where do you get accurate Search Engine Optimization information these days.
Think about it for a minute. If you understand that major search engines guard their algorithms closely then how do you know that what someone teaches you is really the truth based on fact? Can you really trust the advice that someone gives you for free in a forum? Do you really know for sure who that person is when they are using anonymous names. What about online newsletters that may conflict in their theories of what is working and what is not.
Which one is accurate and which one is in error. It's important for you to know that you are getting good accurate information before you employ specific strategies and techniques.
Note: At Search Engine Workshops, we do not present students with theories or guesswork about algorithms. We actually conduct research based on what the search engines are doing. When we teach you a technique or methodology it is based on actual testing and we stand before our students with our real names and identities. We even share with our students the details and the results of specific tests conducted. We not only teach you the full scope of relevancy influences but we teach also on topics like how to improve on click through ratios, how to compel visitors to respond, how to make minor adjustments that can make a big difference in your results. The reason our students are successful is because we research something before we teach it.
Rule 2: Choose an SEO career that's right for you.
Once you have built your SEO skills and have your comfort level in performance, don't forget to consider the full career potential that SEO skills can render to you.
Some people are just seeking employment working for a firm. There is certainly a demand for professionally trained SEOs who know their stuff. But there are plenty of other choices too.
* Many think of starting up their own little business building a client base and the demand is greater than ever if this is your dream. Building clients for life, you'll find that this approach is very satisfying especially if you are the type of person who enjoys making a difference in other peoples lives. * SEO Consulting is a wonderful niche. * Many professionals on SEO Services are working on an independent career as an affiliate marketer building their own high quality, informational sites and earning a commission without the need of building a client base. * Some people like building additional revenue streams through Ad sense revenues. There is nothing wrong with creating multiple income streams once you are efficient in your SEO skills. * Still others will focus on building a niche within a niche. These might include services performing: -SEO on Press Releases -Media Releases -Content optimization for industry specific articles -Writing high performance sales letters -Developing your own products for resale -Plus literally dozens of other possibilities. Best of all, because you can perform SEO on the Internet, you could potentially work from nearly anyplace in the world.
Rule 3: Gain a "comfort level" in knowing you can compete BEFORE you take on clients.
With so many Webmasters all "talking the SEO talk" and taking the client's money first without knowing that they can get the results, it typically can end up with a short term, unhappy client. Rather than making a one time sale, why not build clients for life？ The secret is gaining your "SEO comfort level" and possessing that" sense of performance" before you throw yourself under the pressures of a demanding client.
The consumer is surrounded on all sides today with a variety of scams like "search engine submissions" to you name it. There is an excellent opportunity for those who develop their own "Unique Selling Proposition" but with a focus on delivering genuine results. The smartest way to add value and separate yourself from the rest of the mess out there, is to develop your SEO skills first and give yourself a "window of practice time" where you can manifest and experience that genuine SEO "comfort level." It changes the way you feel about your skills and nurtures your inner authority so that you don't just "think" you can compete but you know for a fact that you can compete.
Rule 4: Keep your SEO skills current and up to date (it is essential.)
I mentioned at the start of this article that for some Webmasters, the difficulty seems to be just getting started.
For others, it seems that they just let themselves fall a little behind. One of the most essential aspects in this industry after you get your skills up to speed, is to keep up to date with all the latest changes and newest technologies as they happen. |
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